Checklist for Creating a Unique Membership Card

Creating a unique membership card for your business is an easy way to create brand recognition. It can also be used as an effective marketing tool or even just as a fun way to reward loyal customers.

A membership card is a reflection of a company as a whole and should be treated with care. A unique design and personalization can increase customer loyalty by making them feel special.

In order to create a unique membership card that will stand out from the crowd and represent your business well, follow this checklist:

1. Keep it simple and clean

When designing your card, it is important not to overdo it on color or graphics as this can distract from the main message on the card which is ‘member’. In addition to this, ensure that your logo and name are easy to read as well as being displayed prominently on the front of the card.

Having a simple card design will make the card look a lot more professional. A unique membership card is one that is not overloaded with information but is one that is simple and elegant.

2. Add some creative elements

The easiest way to make your membership card unique is by adding a creative element to it. This could be giving a textured finish to the card, giving it a different cut, adding bold color contrast, the list is endless!

Membership cards don’t have to be standard or boring. They can be as creative as possible, as more creative elements will make it even more unique. A creative card will make it easier to associate it with your brand. 

3. Use high-quality materials

If you use cheap, or low-quality cardstock to make your membership cards, then they could bend and break easily, and will not leave a good impression on your brand. A card that breaks easily will not have any uniqueness at all. 

Using high-quality materials will not only make your card more durable, but it will also make your customers believe that your brand cares about their customers by using high-quality materials for their membership cards.

4. Have an original design

When you design a membership card, be sure to not use generic templates or designs as that will not bring any uniqueness to your membership card. A card cannot be unique if its style has been copied from others.

You also don’t want your customers to mistake another brand’s card for yours, since the design is so similar. Design your card from scratch and make sure that it properly represents your brand so that it will stand out from the other generic membership cards made by other brands.

5. Add a feature to your card

A membership card offers membership perks to your customers but it does not have to be limited to that. You can add some fun or interesting features to the card so that it becomes more than just a piece of plastic lying in someone’s wallet.

You can tie up with other local stores or vendors where members of your brand can get some additional benefits, or you could make your membership card a key-chain for your customers, etc. Adding a useful element to your membership card will give it another purpose, making it more unique.

Creating a membership card that is both unique and memorable will help you increase the chances of your members renewing their memberships and staying loyal to your brand.

With these tips, you can create a custom membership card that is both unique and practical. Whether your goal is to promote good customer service or provide exclusive benefits for members of your organization, these ideas will help you have the perfect card for your brand.

Ready to get started with making a truly unique membership card? Mixto designs customized cards of all types including business cards, gift cards, and more. If you need assistance with branding and logo design as well as printing services, we also have those covered too so be sure to contact us today!