Digital Printing: Expectations vs Reality

Banner digital printing expectation vs reality

Digital printing is a process that uses digital technology to produce prints from a computer file. Unlike traditional offset printing, digital printing doesn’t require metal plates or large sheets of paper. Instead, the printer creates the image directly from the computer file, which means you can print smaller quantities without having to worry about set-up costs. 

With digital printing, you can quickly and easily produce high-quality prints on a variety of different materials. This form of printing is growing in popularity due to its many benefits, including time efficiency, cost-effectiveness, and the ability to print on a variety of substrates. If you’re looking for high-quality prints that are produced quickly and at a fraction of the cost of traditional methods, digital printing is a perfect choice!

As technology has advanced, digital printing has become a more popular way to produce print materials. However, there are often misconceptions about what digital printing is and how it compares to other methods. 

Expectations vs reality of digital printing 

1. Limited edition


The newest venture of the printing industry is digital print, so there is a chance that you may think It’s great for long-run productions. 


The truth is, you can’t tirelessly print all your units by this digital printing technique. Because it’s always limited. Digital printers are best for small volume and small unit production runs as they have higher yields than larger quantities of material used in the process. 

2. Quality


When most people think of digital printing, they imagine an image that is crisp, clear, and virtually identical to the original.


However, as anyone who has ever used a digital printer knows, this is not always the case. Depending on the settings you use and the type of paper you print on, the results can be anything from acceptable to downright terrible. Printing on low-quality paper can lead to poor image quality. So make sure of it while expecting more.

3. Cost-effective


Digital printing is a cost-effective way to print because it doesn’t use any plates and needs only occasional maintenance.


Digital pigment print is cost-effective, but it’s all about where to use this technique. One thing that makes this form so great for small runs and low volumes is its affordability when compared with other methods. If your production volume is high then digital print may not work well because there would be too much waste from trying different materials or ink colours which can become expensive over time. 

4. Colour segment


The digital printing method is a great and affordable way to provide your customers with what they want. It offers crystal clear images in many different colours, which can’t be found anywhere else!


Digital printers have less accurate tints, gradients, and large solid areas of colour. So, there are limited colour options only. Digital printer inks can lead to cracking near the colour edge that is folded when printed. However, cracks are minimizable and won’t affect your final product.

Despite all expectations and reality checks, digital printing is the most economical and accessible option for small volume printing. If you require a quality digital printing service, Mixto has your solution. 

We have years of experience providing businesses with high-quality prints that help them stand out from the competition. We have a wide range of products and services that can meet your needs, no matter what they may be. 

Let us help you take your business or organization to the next level with stunning prints that will wow your customers and make an impression. Contact us today to learn more about how our services can help you reach new heights in your digital marketing efforts.