A membership card is one of the most important tools in your arsenal to grow your business. Membership cards offer convenience for consumers by providing discounts to exclusive stores and restaurants.
They provide a way for members to show their affinity with your brand and what you have to offer, as well as being a physical representation of the value they are receiving from their investment, or from purchasing your company’s products/services.
Here are eight ideas on how to get your members engaged with their membership cards:
1. Use personalized offers to engage with your members
Sending generalized offers may help you reach out to all your customers, but they will not help you engage more with customers that are loyal to your company.
It is important to send personalized offers that are tailored for specific customers to help increase user interaction.
2. Offer referral programs
Referral programs are when you ask existing customers to bring in new customers and offer both customers incentives for being part of this referral program.
This is a helpful way to engage with your existing members as it brings in newer members as well.
3. Keep track of the special days of your members
When new members are registered with your company, asking for information like their birthday is an important piece of information as age verification is necessary.
Using this information to your advantage will help you engage better with your members as you can send them personalized offers during their special day.
4. Have surprise offers that are valid for a short period of time
Every now and then you can send limited period offers to your existing members.
This way you can increase your user engagement and make a strong connection with your members by promoting a sense of exclusivity that accompanies your membership card.
5. Promote membership benefits by being more responsible
As a company, being accountable is becoming necessary as people are getting more aware of the dangers to the environment.
Show your members what steps you are taking towards sustainability, and encourage them to do so as well by offering membership benefits every time they take a positive step towards preserving the environment.
6. Encourage digital membership as well
In this digital age, apps are taking over the need to go anywhere physically. Keep up with technology and allow your members to access their membership digitally as well.
Limiting your membership to being accessed only in-person will not only decrease member engagement but could also drive away existing customers.
7. Keep your rewards programs realistic and easy to achieve
When offering any rewards programs, refrain from any unrealistic and unachievable expectations for your members.
Keep the rewards programs easily achievable so that your members will want to participate in the program frequently.
8. Have all your channels synchronized with each other for an enhanced user experience
Your member benefits should be accessible both in-person and digitally as well.
Having unsynchronized channels could create confusion and an unpleasant user experience for your members.
The membership card is an important piece of your organization’s branding. It should be something that sets you apart from other organizations and helps to promote the benefits of being a member of your company.
With the right membership card, you can make a lasting impression with your members, and these 8 strategies can help make sure that your members are more engaged with your brand through their membership cards.
If you need help creating custom printed membership cards for your organization, Mixto specializes in creating high-quality membership cards that are custom printed to suit any needs or design preferences.
Contact us today and our dedicated team will guide you through information about our services and pricing options.
