In an increasingly digital age, plastic membership cards can still add tons of value to a business’ relationship with its consumers. Here’s the recipe for making sure they hit the mark for your business, every time.
Go Heavy On The Usage
Customers who use their membership cards often are a sign of a thriving business whose target audience is loyal, engaged and aware of its brand. Asking the consumer to produce their card at every transaction, whether to collect or receive points, ensures that your business stays top of mind, and that your loyalty / membership program gives great returns on the investment made to implement it. Keep in mind, however, that there’s a limit to the number of program memberships consumers will commit to; studies have shown that this magic number is seven. This means that your plastic cards need to really stand out in order to make the cut.
Sprinkle A Healthy Dose of Good Design
One of largest factors in helping your cards stand out from the crowd, is without a doubt, their design. Well-designed plastic membership cards speak volumes about your brand identity and its intention. Take the time and effort to print high-quality cards, and you’re telling the world that every facet of your business matters to you; particularly those aspects which touch existing and potential customers. Rigid plastic and first-class printing techniques coupled with a trendy, eye-catching finish all ensure that your plastic membership cards will make a great impression.
Serve Your Customers A Big Slice Of Rewards
Membership cards that see the most usage are usually attached to great rewards. In order to retain their loyalty, customers need something tangible to make them stay. Quickly accumulated, easily redeemable rewards which take the form of discounts, exclusive “first look” access to products and services or limited promotions are a sure-fire way to keep customers using your plastic membership card whenever they can. Eventually, they’ll even present it at points of purchase without being prompted. The more you offer, the higher the perceived value of your membership program, and by extension, its corresponding membership card. A card like this then becomes the one thing customers don’t want to leave home without.
When added effectively to your marketing strategy, plastic membership cards can provide a massive boost by enhancing your brand’s value and helping your customers feel appreciated. Partner with us to create high quality plastic membership cards and place the accessibility of your brand directly at your customers’ fingertips.
