Even in today’s digital world, business cards are an essential tool for any company. They are the first impression that you make on a potential customer or client. It is important that your business card looks professional and has all of the information needed to contact you.
Not only does a great design make you look more credible, but the information on your card also needs to be accurate and up-to-date. A lackluster design can cause uninterested prospects to fail to recall your name or company.
Listed below are 11 attributes you can include on your business card to make it stand out and be memorable:
1. The style of the card should match the tone of your business
A business card should be able to convey the kind of business you do just by looking at it. The business card of someone who runs a bakery will vary greatly from that of someone who is a lawyer.
Therefore, the style of your business card should be in cohesion with what kind of products/services you offer.
2. The material of the card should be of good quality
The quality of the material you use to make your business card will have a direct impact on how your prospects will perceive your business. Low-quality materials will feel cheap when holding, and will also bend easily hence their durability will be low.
This could create a bad impression on your prospects as they would feel that you are handing out cheap quality cards. High-quality materials will last for a longer time, and will also have a premium feel when holding them, which will create a good impression on the receivers of your card.
3. Keep only important information on the card
You do not want to overload your business card with information on what you do, that is what your website is for. Your business card should contain only your contact information like your name, the company’s logo, phone number, email address, QR code, office address, and company social media handles.
Avoid adding any personal information on the card and keep it strictly professional.
4. The size of the card should be optimum
A standard business card size is 3.5” x 2”, and most business cards follow this size along with a standard clean-cut rectangular shape. However, if you want your business card to have a unique shape, then it is a good idea that after the cutting, the final size of the card matches the standard requirements.
The reason why it is recommended to follow the size guidelines is that, if your card is too big, then it will not fit into the cardholders in the wallets, and the card cases that people carry, and because of that the recipients may not want to hold on to it and could potentially discard the card which is not something you would want to happen with your card.
5. The positioning of the content of the matters
Where you post content on your card matters greatly. The positioning of the logo, the company name, should all be aligned neatly and should not look shabby.
6. Keep your card clutter-free
If you have any spaces on your card that do not have anything on it, that is not a bad thing. It is better to have empty spaces on your card because that adds to the elegance of the card and makes it easier on the eyes.
Try to incorporate more blank spaces in your business card to make it look less cluttered and more professional.
7. Use a readable font
Fancy font may look good, but when it comes to a business card it does not serve any purpose other than aesthetics. You want the content of your card to be readable, and the font should not confuse the readers of the card.
Opt for simpler fonts that will complement the design of the card, and can also be easily comprehended by others.
8. The card should have a soothing color palette
The color of the card, the font, and other elements of the cards are something that will catch attention. Stick to a more neutral color palette that will work in cohesion and will be soft on the eyes instead of choosing a variety of colors that will clash with each other and could make the card look messy.
9. A simple card is better than an overdone card
Minimalism has its charm and is the safer option for when you want your card to stand out. Try to avoid adding a plethora of elements to your card, and keep it as simple as possible when it comes to the design of the card.
10. Add a unique element to the card to make it stand out
There are a variety of finishes available to add to your card to make it look different. You can add a spot UV finish, foil stamping, emboss and deboss finishing, die-cuts, etc. to your card so that it can have something unique about it and make it stand out from others.
11. The design should be original
Try to avoid using pre-existing templates to design your business card, because those are generic designs and will not add any uniqueness to your card. Additionally, do not design your business card in a way that is similar to your competitors’, as you do not want your prospects to get the impression that your card design is copied.
Start from scratch and add elements to your card that will maintain its originality and will not have a resemblance with any other card.
Including all of these elements into your card will guarantee that your business card will have its own identity and will help you and your business. But incorporating these elements alone will not help you create a great business card, you also need to get them printed by a reliable company that will cater to these attributes and helps you get exactly the type of business card you are looking for.
Fortunately, that is where Mixto can help. We offer custom business card printing and design services so that you get the perfect final product to represent your brand. Contact us today if you would like more information on our high-quality printing services or how we can assist with design ideas.
